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    The Society of Women Engineers strives to advance and honor the contributions of women at all stages of their careers as well as recognize the successes of SWE members and individuals who enhance the engineering profession through contributions to industry, education and the community. Learn More

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    As a partner, you can help support critical outreach programs and initiatives that reinforce diversity programming to aid the recruitment, advancement and success of women engineers. Your support at any level is a vital part of the work we do to empower women at all stages of their education and career. 

    Become a partner! Learn More

    Visit our Mediakit
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CONFERENCE 2024
Voices & Views, Scrapbook

A Reversal of Hiring Fortunes

By Troy Eller English
Dupont Ad September
DuPont’s recruiting ad, published in the September 1973 issue of the SWE Newsletter, humorously illustrates women engineers’ job prospects in light of the Equal Employment Opportunity Commission and affirmative action policies.

The lead headline in the March 1961 issue of the SWE Newsletter proclaimed: “81% of Male Bosses Won’t Hire Gal Engineers: Remainder Take Dim View of Middle Management Spots.” Reprinted from Industrial Relations News, the article outlined what managers believed to be women’s deficiencies as technical employees: higher rates of absenteeism and turnover, sensitivity to criticism, disloyalty to their employers, and disinterest in their work.

The eye-catching headline wasn’t an abstract statistic to members of the Society of Women Engineers; it was the reality of their job searches.

SWE Newsletter
The March 1961 issue of the SWE Newsletter reprinted an article from Industrial Relations News, explaining that although 81% of personnel administrators were reluctant to hire women engineers, higher pay and more meaningful work might remedy some of women’s supposed deficiencies as employees.

Women engineers experienced a rapid reversal of fortunes in the 1970s, however. A series of presidential executive orders and laws in the 1960s and 1970s under Presidents Lyndon Johnson and Richard Nixon compelled American government agencies and contractors to engage in affirmative action, trying to hire women, people from historically underrepresented groups, and people with disabilities. Likewise, the nascent Equal Employment Opportunity Commission, or EEOC, created by the Civil Rights Act of 1964, had increasing authority to investigate employment discrimination.

The results of these government interventions were visible within SWE. An increasing number of companies placed paid recruiting ads in the SWE Newsletter throughout the 1970s, a rare feature in earlier decades. Even more sent job postings to headquarters, which members of SWE’s Career Information Center committee sent to individual members who requested help finding employment.

Detroit Diesel Ad
Detroit Diesel Allison’s October 1977 recruiting ad in the SWE Newsletter appealed to SWE members who were worried about being hired to meet government diversity regulations, arguing: “Are you and your degrees just token decorations? … You can be much more than a pretty fixture. You can be the brains behind the muscle that makes things work.”

While the job market did improve for women engineers, affirmative action and the EEOC were not a panacea. “There is a great demand for women engineers, so the letters (from employers) say,” noted CIC Chair Darlyne Fuller in a November 1973 letter to SWE President Naomi McAfee. But, she lamented, the content of reports from some women applicants “makes me wonder if some letters may be token.” The 1977 CIC chairman, Helen Grenga, echoed the concern in her annual report, positing: “It is quite possible that many are simply meeting some EEO requirement by sending us their listings.”

Convention Workshops
The 1979 SWE annual convention featured a series of workshops to help members identify and combat gender discrimination in the classroom and on the job. Members occasionally asked SWE to support their discrimination claims against employers, and in 1979, member Ruth Gordon created a list of companies under investigation by the U.S. Department of Labor’s Women’s Bureau, the EEOC, and the Office of Federal Contract Compliance Programs.

Beyond the questionable sincerity of companies, women engineers faced opposition from men amid challenging economic conditions and rising unemployment in the 1970s. Expecting to be the only woman in the room during a forthcoming class seminar on women in engineering, SWE student member Kathy Kessel asked the Society for talking points to counter expected pushback from the men in her class about government-mandated diversity hiring quotas, among other things.

CIC Job postings
SWE’s Career Information Center received significantly more inquiries from employers looking for women than from women looking for employers in the mid-1970s. Despite good intentions, only a handful of job offers each year could be tied to the service.

“The consequences of affirmative action are twofold: one, inequities of the past are being corrected; and two, some degree of ‘backlash’ is beginning to build. The white male is no happier today about someone else receiving preferential treatment than we women have been in the past,” replied SWE Vice President Arminta Harness in an Oct. 5, 1975, letter. “I can add with certainty that those of us who were told repeatedly by employers in the past that ‘We don’t hire women as long as a man needs a job,’ have no pangs of conscience about taking advantage of today’s affirmative action environment.”

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    Troy Eller English

    Troy Eller English (she/her) is the Society of Women Engineers archivist at the Walter P. Reuther Library, Wayne State University in Detroit. She has written about the history of SWE and women in engineering for SWE Magazine since 2008 and contributes to Diverse: a SWE Podcast.

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